TOP 5 EXCEPTIONAL BRANDS IN UNILAG

Sorry i had to lift this article from a site for you all to share your views as Unilag students, if truely the writer got it right or otherwise. Your comment(s) will be highly appreciated for future purpose(s). Thanks!

Shocker!!! How many times have you said to that sales girl…. “please, I want to buy a coke” only for her to bring you the coke and you go like “not this one”. Or better still how many of you thought the name “ma clean” was the general toothpaste name.

I remember thinking the first girl that told me she wanted coldstone ice cream was crazy….babe their office is at lekki (that was when they just opened) not until I realised the craze was in the air, as people were traveling that far to buy just ice cream, even unilag girls would take cabs there (maybe cause they never paid for the cab sha, nor the ice cream itself). That is branding for you!

If I was to define the word branding, I would say it is a way of making an entity (person, product, business entity etc) become the norm in whatever niche it finds itself. You become the first brand in that niche.

If a rapper tries to rap in yoruba, don’t you just see a little of olamide in him. Don’t you just think every red range rover in Lagos is for BNaira?

Even Unilag is a perfect example….oh! You don’t believe me? Let’s play a game. Tell me what comes to your mind when I say…. that unilag boy driving a cool car? or
….that fine looking well made up unilag girl?

I really can’t say what inspired this write up like I always do in my write-ups, but my aim is to give my opinion on 5 brands in Unilag that have become a household name on campus.

In no particular order!

1. YemYem

I really wish I could get to learn about the growth process of the brand. Started from the bottom and conquered a whole complex. What was formerly known as Unilag main shopping complex became yemyem complex due to its large popularity.  I really can’t be specific on how this brand became Unilag’s own Wal-Mart but I can guess how.

It all started from owning one store called (yemyem supermarket), the profit was phenomenal and that got into Mr/Mrs Yemyem’s head and he/she felt we could start up yemyem pharmacy, then yemyem eskimos and when one person dominates that well, the ends is exactly what happened.

2. Iya moria

Learn!!!  You see, you can either have enough money for enough advert campaign or you ensure you strategically define your market well.
Nigerians had enough casinos but only the rich goes to the casino but there was a pending need for corporate gambling for the poor. Baba ijebu was a true smart man.

There were too many canteens and cafeteria in unilag and we needed a correct buka were we can eat good amala and pounded yam.  If you are in unilag, you sure must have heard of iya moria’s amala.

Olaiya is a cool brand though, competing well in an ocean of already saturated market but when it comes to swallow and white house isn’t an option, Guess what???????? We hit iya moria buka!!!!!!

3. Bnaira

I heard this name before I got my admission and now I’m graduating and the name is still everywhere…..him no de graxxx??? Controversy grew this guy’s brand…..he is the kanye kindda guy.lol

Gist are that he has dated 80% of the hottest babes on campus, so obviously  80% of the girls on campus know him. Boys on the other hand, either beef that fact coupled with his oppressive red range rover sport.

4. Mowete!

Ever heard that old saying “the only person to have successfully solved a 32×32 matrix“ BS story?  Maybe he did, maybe he didn’t but how that has helped the world beats my imagination. Abegi story for the gods!

Anyways, this man’s level of “intellect” has made him a brand in his own niche.  A popular engineering students slang is “impossibility is getting an A in Mowete’s course’’.

Recently, Mowete’s appointment as the new head of CITS has successfully witnessed a student protest with another near protest adding to his popularity… loool.

5. Sugarbrands Nigeria

Basic truth…. Quality begets cost.

Only few corporations in the world have been able to sustain themselves by working around this fallacy. That is, make the world never see them as profit driven corporation whilst they stack in so much profit.

Google’s trade slogan says ‘’Don’t be evil’. Make the world feel like you’re doing them a favour”. But then, Google never flinches from that Forbes or Fortune 500 list.

That’s the same business model of Sugarbrands magazine, a freely distributed lifestyle campus magazine in the University of lagos and its college of medicine campus.